Atlanta, GA (October 9, 2019)
GRAMMY award-winning Christian hip-hop artist, Lecrae, has branched out from music into tech as an investor! After announcing his partnership with Oust Labs, a full-service agency that converts ideas into enterprises, Lecrae has invested in MXD (Getmxd.com), an innovative software that is a game-changer for indie artists, A&R executives, producers, podcasters, editors, film creators and more.
“We’re in a time in history where technology is providing solutions for nearly every field. The entertainment world needs these solutions and I’m committed to making sure they are affordable and accessible.” —Lecrae
Anyone can use MXD to create incredible professional high-quality mixes for songs, podcasts, or commercials. Just upload your tracks, choose your sound profile and for less than a hundred dollars, you can get a fully mixed professional audio delivered to your inbox in 48 hours or less.
Branching out beyond music is nothing new for Lecrae, who is the CEO and co-founder of several business ventures including Atlanta based, Reach Records, an independent music label he founded in 2004 with a partner, Ben Washer. “Building a record label from the ground-up has given me a deeper appreciation for what it takes to put out your music independently,” explains Lecrae. “Although I’m now partnered with a major label, I started out as an indie artist and still run an independent label. I wish technology like MXD was available when I started out.”
Oust’s unique model and approach places a large emphasis on branding, creativity, and sought after “wildness.” In addition to the creative assets, they also connect founders to a community of advisors, mentors, and other entrepreneurs to encourage them along the way. Entrepreneurs present their ideas to the Oust Labs incubator and the full-service agency selects the most promising ideas and helps the startups design, market, launch and even source seed funding to kick off their businesses. When MXD founder Jacob “Biz” Morris shared the number of direct messages and emails requesting audio engineering services with him, Lecrae introduced him to Oust founder Dan Duncan to help create a solution.