Heavenly Hosts: Mary Beth Roe & Dan Wheeler’s Faith-Filled Encore After QVCLogan Sekulow June 2, 2025 For more than three decades, Mary Beth Roe and Dan Wheeler were familiar faces beaming into living rooms across America, guiding viewers through everything from Dyson vacuums to diamond jewelry. But for millions of fans, it wasn’t just the products—it was them they tuned in to see. With warmth, sincerity, and a healthy dose of Midwestern charm, these longtime QVC hosts didn’t just sell things—they built relationships. Now, both have stepped off the sales floor and into something deeper: faith, friendship, and new purpose. And while the Easy Pay days may be behind them, neither is slowing down. A Bucket List Begins in Nashville For Mary Beth Roe, retirement came after a remarkable 38-year run. But before she could even finish her first cup of off-air coffee, she had her eye on something big. “That’s going to be my first bucket list item after I retire. And that’s what it is,” she said with a smile, speaking about attending the K-LOVE Fan Awards. “Last year I was watching the broadcast on TBN, and they were talking about the awards in 2025. And I thought—wait a minute—I’m going to be retired by then. I can buy the tickets and go!” She bought two tickets without knowing who she’d bring. “Whether it was my husband or a girlfriend or whatever, I bought two tickets and I was like, that’s on my calendar. I’ve loved Christian music my whole life. When K-LOVE came along, I was so thrilled because it’s just nonstop Christian music.” The music and the artists’ stories resonated deeply. “Ben Fuller has such an amazing story of transformation from addiction to falling in love with Jesus,” she shared. “Just things like that have been so inspiring to me.” On-Air Ministry in Disguise Mary Beth always knew QVC was more than a job. It was a calling. “My mission field was the viewers who were watching QVC and that I was creating a relationship with them. And then it was the people I worked with at QVC,” she said. “They were my mission field as well. I needed to walk the walk as much as I talked the talk.” She recalled subtle ways she worked her faith into broadcasts, which included frequent references to her father being a Church pastor: “I would say that on air, knowing that those people who knew the Lord would pick up on that word and would know a little bit more about me, that I was a woman of faith.” Eventually, she became the go-to host for Christian products. “I would read it on the air,” she said of selling the Bible. “I would read Scripture. I figured that’s the best-selling book of all time. And I’m going to talk about it because it’s made a difference in my life. I still remember Bill Gaither came on three times with me… Amy Grant came. We had Point of Grace a couple of times,” she remembered. “Every chance I got to bring in any kind of inspirational product and let me be the host, I knew I could do whatever I wanted.” And that sometimes included drawing the line. “So I got to work one day and saw the products that I had to sell. And it was about three weeks before Halloween, and there was this Satan doll that stood 24 inches tall. And then when you pushed a button, smoke came out of the ears and it had a pitchfork. I saw it and I was like, no way. I’m not selling this.” Though she was told she had to, she found a workaround. “So I said, if you watch the promo, it’s about five seconds. And then I just start talking about everything else that you could buy instead. It sold out. And then they moved on.” When her retirement came, it was bittersweet. “For about two weeks I felt a little bit down and I asked my husband, do you think I’m getting a little depressed? He said, no honey… The Lord wants you to just relax and be quiet and listen to him.” Dan Wheeler: Finishing Strong, Starting Fresh Dan Wheeler’s 29 years at QVC overlapped almost entirely with Mary Beth’s, and their friendship runs deep. “We met in Minnesota,” he recalled. “She was the first co-host I ever worked with. And to this day, one of the truest friends I’ve ever had.” Dan’s QVC farewell came during a season of personal heartbreak. His wife, Beth, had passed away after a long cancer battle. “That was a three-year journey,” he said. “And during that time I would be with her all day in a chemo suite, say, and then I’d have to go on to QVC… It was really exhausting.” He relied on scripture and ritual. “I had a verse that I always kept in my locker—Romans 8:28—on a plaque. And we know that all things work together for good to them that love God, to them who are called according to his purpose.” After Beth’s passing, Dan told his two best friends, “God’s been moving on my heart for the last year… I feel I’m going to give QVC two more years.” He did just that. Now, he leads Fearless Faith Ministries—home to daily short videos called Your Morning Cup of Inspiration, a podcast titled Finish Strong, and a digital 24/7 radio station, Fearless Faith Radio. “We call it your morning cup of inspiration and we have a cup of coffee… I wanted it to be one-on-one,” Dan said. “One thing you learn in TV is you don’t speak to millions, you speak to one person.” Their videos—under two minutes—reach thousands daily. “We feel like we’re helping people and we feel like we’re discipling them.” And the music is still a heartbeat of his life. “I started out when contemporary Christian music was just starting with Love Song… Now, you know, I love We the Kingdom and Lauren Daigle and of course CeCe Winans.” The bond between Roe & Wheeler extends beyond broadcasting. “When my wife passed away… I walk into the kitchen one day and here’s Mary Beth. She just let herself in, stocking my refrigerator full of food,” Dan said. “She was there when my dad died. When Beth passed away that night, she came over… She’s just been a true blue friend.” What Comes Next Today, Dan is remarried. “My message is, don’t ever try to figure out what your future is without consulting God, because he may have something even better than you could ever imagine.” Mary Beth is savoring her new freedom, her grandchildren, and planning to start a women’s Bible study. “I don’t know yet what it is… but I truly believe God has something for me to do now in retirement,” she said. “And I’m listening.” And for those who watched them sell blenders and Bibles one thing is clear: their greatest value was never on a product tag. It was in the way they made people feel seen, known, and loved. After all, that kind of connection? It’s never on backorder. Stay up to date with Mary Beth Roe: Instagram: @marybethroefans Facebook: https://www.facebook.com/MaryBethRoe Dan Wheeler: https://fearlessfaithministries.org/ https://www.youtube.com/c/FearlessFaith Catch Mary Beth Roe’s CCM Spotlight and Logan Sekulow’s full interview with Dan Wheeler now on our YouTube channel. Leave a Reply Cancel ReplyYou must be logged in to post a comment.
