Atlanta, GA (May 21, 2021)
Christian hip-hop starts Andy Mineo and Lecrae have been making headlines with their 2018 single “Coming In Hot” that has resurfaced and gone viral on social media resulting in the song making its Triller Chart debut last month. Now, the artists and their home label Reach Records, are unveiling four brand new renditions of the track produced by Jacob “Biz” Morris, Will K and globally celebrated DJ & producer Wuki.
Since January, the record has seen a 400% increase in day-over-day streams. In February it also began trending at #3 on Instagram Reels, and reached #1 on Reels last month. On its way to be RIAA certified Gold, “Coming In Hot” has sold over 450,000 units to date, without any radio or major label support, has been used on TikTok more than 51,000 times and featured on Instagram Reels over 200,000 times including reels by Kim Karadashian, Jordyn Woods, Kristen Bell, Common and more. Additionally, since it was released in 2018, it was used to launch actor Will Smith‘s inaugural TikTok channel, was selected by Steph Curry as theme song to his life and Lebron James and the Steelers have featured the song across social media.