Hollywood, CA (October 5, 2019)
After racking up 38.2 million followers on Instagram, Will Smith is the latest celebrity content creator to begin posting on TikTok. In his first post on Wednesday night, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith in his phone while Andy Mineo and Lecrae‘s “Coming In Hot,” plays in the background. Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.”
The song, Smith selected to mark his TikTok entry “Coming In Hot” by Andy Mineo and Lecrae has reached over 12 million streams on Spotify since its release in July. The video released on September 13th has nearly 400,000 views! The Reach Records‘ track for both artists has been featured extensively in multiple Stephen Curry, FOX, and ESPN sport campaigns, and commercials. If you visit TikTok, you’ll see it trending as well! Smith, a relative newcomer to the platform has already racked up over 720,000 fans on the site since his page was posted on October 2nd.
The “Coming In Hot” music video is directed by Antonio Santos and features Lecrae and Andy Mineo disguised as police officers speeding thru Los Angeles to rescue NBC’s World of Dance group Kinjaz.