ALEXANDRIA, Va.—In celebration of The Salvation Army’s Red Kettle Campaign, the GRAMMY-winning, multi-platinum rock band Blues Traveler released their take on the Christmas hymn “Go Tell It On The Mountain,” with 100% of net proceeds from every download of the song benefitting The Salvation Army.
“Music is an important part of The Salvation Army’s history, so there is no better way for us to celebrate the season than through song,” explains Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. “To have an iconic group like Blues Traveler do something so selfless in the name of our organization is very inspiring to us and we are incredibly grateful.”
“After learning all the ways the Salvation Army helps people in need, we wanted to help too,” commented GRAMMY®-winning lead vocalist John Popper. “Their impact on feeding and sheltering people who need it most is undeniable, and we are grateful.”
During the holiday season, over 3 million families rely on The Salvation Army to provide them with a warm meal on Christmas Day or toys for their children. Donating to the Red Kettles also allows the Army to serve more than 25 million people a year by providing over 10 million nights of shelter and 57 million meals a year, along with substance abuse recovery programs, after-school programs and emergency shelter for children and families in need.
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