Nashville, TN (June 17, 2019)
RCA Inspiration (RCAI) joins forces with the 13th annual McDonald’s Inspiration Celebration Gospel Tour and Dr Pepper® this year to spotlight undiscovered talent and empower local communities with celebratory Golden Voice Talent Showcases and in-depth Master Classes in select cities. Local talent in each city will audition for a chance to perform at Golden Voice Talent Showcases in Atlanta and Tallahassee, where they will have the opportunity to win the night’s top prize. The Master Classes will be two-hour sessions delivering an inside look of the music industry from McDonald’s Inspiration Celebration Gospel Tour talent, with classes being held in Atlanta, Washington, D.C. and Tallahassee.
The Golden Voice Talent Showcases, Master Classes, and McDonald’s Inspiration Celebration Gospel Tour are an extension of the McDonald’s Black & Positively Golden campaign, an initiative that shines a brilliant light on black excellence through the areas of empowerment, education and entrepreneurship.
Golden Voice Talent Showcase Pop-Up Event
Holding the first-ever Golden Voice Talent Showcase Pop-Up in Atlanta, aspiring, undiscovered talent will have the opportunity to rock the stage in front of a live audience and gospel music industry vets, Friday, June 21 at 7 p.m. at the Riverside EpiCenter (135 Riverside Parkway, Austell, GA).
Contestants will face a judging panel featuring McDonald’s Inspiration Celebration Gospel Tour talent and musical trailblazers, Donald Lawrence, Kierra Sheard, and Sir the Baptist, who will narrow down the finalists and crown the top three winners of the Atlanta showcase.
Competitors will perform for the chance to win the Black & Positively Golden grand prize – which includes an once-in-a-lifetime opportunity to perform at the McDonald’s Inspiration Celebration Gospel Tour concert pre-show in Atlanta on June 22 and $1,000 cash prize, among other items. Second Place and Third Place winners will also take home special prizes.
“Up-and-coming singers, we want to see your talent,” said gospel music powerhouse Kierra Sheard. “We want to spotlight your excellence and empower you to use your gift to uplift your community, which is what the Black & Positively Golden campaign is all about. On behalf of all the judges, we encourage you to take a chance on yourself. Warm up your vocal chords and register to audition for the talent showcase now!”
McDonald’s Inspiration Celebration Gospel Tour Master Classes
Donald Lawrence, Kierra Sheard, Sir the Baptist and an RCAI executive will share their vast career knowledge with those who aspire to break into the music industry, during a free Master Class, moderated by tour host and media personality Lonnie Hunter. The Atlanta session will take place on Saturday, June 22 from 11 a.m. to 1 p.m. at New Birth Missionary Baptist Church (6400 Woodrow Rd, Lithonia, GA). The next Master Class will be held in Washington, D.C. on July 27, and the Tallahassee Golden Voice Talent Showcase and Master Class will take place October 4-5.
These additions to the Inspiration Celebration Gospel tour are just some of the ways McDonald’s continues to change for the better and demonstrates its ongoing commitment to the community.