The “Musts” of Marketing

(JUNE 2011) Being an independent artist is tough work. You have to have talent and drive, but that's the easy part. To survive and thrive independently, you have to operate as a business; sometimes doing the job of 6-7 different people. One of the most important jobs is that of marketing yourself...

Are You Authentic? A Musical & Spiritual Dilemma, Part 1

Anything authentic remains true to its own personality, spirit or character, and the very nature of authenticity ensures that it cannot be fabricated. Authenticity, then, is primarily revealed through interaction with the external world. Actions serve to either deny or certify credibility...

Where Do We Go From Here?

(APRIL 2008) As everything moves digital, where does that leave our industry at large?