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Leading up his next album announcement, Today We Rebel (Reach Records, Oct. 20, 2017—buy), KB unveiled a series of visuals across his platforms sparking social conversations and giving fans a look “inside the mind” of what turns a man into a rebel. Watch video on this page by clicking the “play” button above.

“To me, resistance carries with it a certain posture, KB says. “The only way to deal with an un-free world is to become so absolutely free that your very existence is an act of rebellion.”

Sonically, Today We Rebel is a mixture of emotion and aggression, which KB describes as “cinematic trap.” Throughout the 14-track album you can feel the urgency in KB’s tone, serving as a reminder that we are at our best when we are truly free, “I understand now more than ever that my allegiance is to the kingdom, first and foremost. Everything falls second to that.”

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