By Matt Conner
Artists like Caedmon’s Call, Joy Williams, Katie Herzig and more have found a new way to get music to fans each month and help their favorite charities at the same time. Enter Brite Revolution.
What happens when the curtain is lifted, when the boundaries are erased and all things are fair game? It seems that one answer is Brite Revolution.
For the uninitiated, Brite Revolution is a collective of artists who’ve banded together to create music via a new subscription-based service. Sounds simple enough, but that’s not the full story. In short, Brite helps all parties involved—fans, artists and the charities they appreciate most. Artists donate 10 percent of all funds to the cause of their choice, and fans receive brand-new, exclusive tracks they can’t find anywhere else.
But the listening public and non-profit organizations aren’t the only ones benefiting from this new endeavor. The artists themselves enjoy this process, too. “Brite is a new music destination, and it exists to bring fans new songs from the artists they love and new artists they need to love,” explains songwriter Billy Cerveny. “We knew that if we found the best and most driven musicians in every genre, freed them creatively and financially, let them own their music and allowed them to share in the company’s revenues, we’d be set up for success.”
Thus far, several impressive artists have signed on—from familiar names like Caedmon’s Call, Matthew Perryman Jones, Katie Herzig, Waterdeep, Joy Williams and Andy Davis to up-and-coming acts like Emily DeLoach and Austin Collins. For $5 per month, fans can receive two new songs from each artist on-site and further enable the musicians to receive payment for their artistry and, therefore, create more music. The hope is a cyclical process that nurtures all parties involved.
“Brite Revolution offers a monthly resource for me to explore creatively,” says Joy Williams. “It opens up a context where I can experiment freely and become more diligent in crafting music daily. It provides an outlet for me to write songs that might stand alone, outside the normal framework of a full album. On top of that, I’m given the chance to share new music monthly and ‘keep the conversation going,’ so to speak, with interested listeners. It’s a new way to consistently connect.”
Square Peg Alliance member and Brite contributor Randall Goodgame agrees. “It seemed like a bold strategy for this new marketplace. It takes into account the consumer’s constant thirst for new music, and it provides musicians an opportunity to produce and release new songs with this sharp looking, efficient and community-minded interface.”
