And then there’s the seasonal things, too. I can’t wait until we get to do another worship record, I’m very excited about that. However, on the flip side of that, we’re constantly trying to make music that’s going to go outside of our market as well.
HM: Do you even think that’s possible these days?Mac: Yeah, absolutely. I think you make a quality product, and a great song is a great song. There are many examples from friends like P.O.D., Sixpence and Jars, that prove that if you have a great song, it can go beyond… But that’s not automatic. So many other things have to line up. There are many variables, but it is possible. So, that’s our hope. I don’t think we’ll, by any means, have a No. 1 hit on mainstream radio, or anything like that, but there’s mainstream stations today that are playing our music. We’re getting a song in a video game, and people are getting songs in movie soundtracks, so you can still have some mainstream accessibility without even having to go to radio.
HM: Radio seems pretty dead and repetitive; it’s probably over.Mac: I wouldn’t go that far, but it’s not what it was.
HM: I know very few people who are listening to radio, who depend on it to supply their musical fix or to introduce them to new music. Those that are tuned in are listening to satellite, where the plethora of channel options mean you’ll be very unlikely to hear music or programming that doesn’t fit your established values, tastes and politics—which makes it more niche-y.Mac: It’s a great new format. But all that being said, I know for us, there’s a difference—at this point right now, and things are rapidly changing everyday. If we go to a city that has Christian radio, there’s a difference than in the city which doesn’t have Christian radio, as far as the number of people there, the songs that they know. So, it’s still a viable thing, and I’m sure Jon Bon Jovi and Daughtry could tell you the same thing from their perspectives. It’s rapidly changing and it’s scary, but it’s exciting at the same time. It seems like the music business is dying, and yet music is doing fine.
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