Can't ask for much more than that. (laughs) I hope not.
You could, I guess, but then you'd just be greedy. You know, I think that some listeners do ask for more than that. That's what's kind of making me. . . the music industry is more and more difficult to survive in because the consumer wants more and more and from a corporate standpoint, the corporation wants to do less and less. So, that's why I think that the market is so saturated with garbage. And we're hoping - and one thing that we love about illect is that they want to give the consumer more and more. And that was another thing that we tried to do with Scribbling Idiots is that, by the time the album is released, we should have three videos done. And we're hoping that that helps to create more buzz, not just for the album, but also to satisfy the consumers with visuals to go along with the music.
Cool. Yeah, we've been blessed just to have friends who do video and animation, who are students and are willing to work with us. Hopefully, what we create together will sort of help open doors for them to do more. We're pretty excited though. One of the songs that we think might be the lead single, we're working on a video for it now and it's going to be completely animated, so we're really excited about that.
Nice. I like the animated videos. Me too. And the song is sample free. It's all original music and we're hoping that it catches on so that we can license it to a bunch of places, too. You know, TV and movies and stuff, so that it will help the buzz and reach a larger audience.
Definitely. Now, is there a lot of pressure to stay away from samples these days? I think there is. There is a lot of pressure to stay away from samples. Any hard core, hip-hop head will tell you that sampling is part of the art form. It's a necessity. You have to have some stuff that's sample-based out there, I think. And me, being a producer as well as an emcee. . . I don't know how to play any instruments or anything, so I'm stuck. I have to do the sample-based production.
(laughs) But that's the stuff I love. I have friends who do. . . Theory Hazit does both, actually. He does sample-based stuff and all original material. My favorites are always the sample-based ones. And I think that the way that the market is right now is really good for that. You can put out an album that's more geared towards original music and then you can do mixtapes and underground releases that are more sample-based.
Yeah. I always love trying to figure out where the sample comes from and how it got interpretted for the track. Yeah that's one of the great things about it. I love when we do something that's sample-based and I don't know where the sample is from, but I'll play it for my parents and they'll be like, "Oh, that's such and such."