ATLANTA, Feb. 26, 2008— Gospel Music Channel (GMC), the nation’s first and only 24/7 all-Gospel/Christian music television network, and DIRECTV, Inc., announced today that beginning March 19, GMC will be available to DIRECTV customers nationally on channel 338.

“With the addition of DIRECTV, GMC is now available to nearly 40 million subscribers,” said Charles Humbard, founder and president, Gospel Music Channel. “We look forward to providing DIRECTV customers with this unique and uplifting entertainment and we thank DIRECTV for their support.”

“We recognize that fans of Christian/Gospel music are some of the most passionate viewers around and we’re glad to bring this channel to them,” said Toby Berlin, vice president, Programming Acquisitions, DIRECTV, Inc. “We believe that GMC’s positive and entertaining music television will deliver quality, inspirational and family-friendly programming, which will resonate with our customers.”

Gospel Music Channel (www.GospelMusicChannel.com) is the first and only 24/7 television network dedicated to the rich history and contemporary sounds of Gospel/Christian music and its many different genres and artists. From rock to rap, country to soul, southern to hip-hop, Gospel Music Channel crosses cultures and generations. From the soulful sounds of CeCe Winans and Aretha Franklin to the country roots of Carrie Underwood and Tim McGraw, and the contemporary stylings of Casting Crowns, Kirk Franklin and Natalie Grant and everyone in between, the Gospel Music Channel’s got it all. The network’s program schedule features artist biographies, music specials, live concerts, and hosted music videos for the entire family.

About DIRECTV, Inc.

DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 92 national HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.