Meet 21:03, a contemporary fusion of Gospel revelation and hip-hop beats, poised to top the charts and win praise from a generation of Gospel fans. 21:03 is made up of three young men, each with his own unique background and story to tell, but all united around one common purpose: To carry the good news of Gospel music beyond the boundaries of stereotypes and limitations into new and uncharted terrain the world over. 21:03 is the best and brightest untapped talents in the Detroit area brought together to bring a divine message set to urban beats, hand-picked by the incredibly talented team known as PAJAM (consisting of Paul “pda” Allen, J Moss, and Walter Kearney). These gentlemen are no strangers to the music industry. PAJAM is known for producing such artists as: Destiny’s Child, N’Sync, Backstreet Boys, Kelly Price, Patti LaBelle, Boyz II Men, Dru Hill, Sisqo, Karen Clark-Sheard, Hezekiah Walker, Trinitee 5:7, Mighty Clouds of Joy (just to name a few) and their own artists Ramiyah, J Moss and now 21:03. They have also handled marketing campaigns for clothing wear, Pelle Pelle, which was featured in major music magazines throughout the country. Additionally, they have placed their signature mark on a number of commercials, television series and movie soundtracks. Through a spirit of excellence, they pride themselves in developing artists and sounds that are based upon their knowledge and professional expertise of what is “hot and happening” in the music industry.
Their vision is to establish an inspirational movement within the Christian Gospel market. Their artists are answers to the negative images and messages youth of today receive through the music and entertainment industry. They understand that their artist must be attention getting, believable and relatable to youth who face a barrage of peer pressures on a day-to-day basis. This is why their artist’s focus is to let youth know that it’s cool and acceptable to be young and hip without the negativity. Thus, through a rigorous auditioning process PAJAM discovered Evin Martin, Sean Grant, and Torrance Greene compromising the hottest sensational youth group of today… 21:03.
21:03 became an official group on the 21st day of 2003. The anticipation for this group is so incredible that they have already begun traveling throughout the country to showcase their talent and spread their message. The news of this group has been so profound that they have already made headlines performing in Bermuda at one of their largest youth conventions. Their music speaks of a standing against negativity, pursuing one’s goals and not allowing obstacles to stand in one’s way. These young men are not only ready to continue what they have begun, but they are also prepared. 21:03 underwent PAJAM’s Artists Development and Training Boot Camp for several weeks. These young men are polished in their vocal skills, their performance skills, their media skills, their industry knowledge, as well as, their studio and people skills. Their fire and charm to reach young people through their music is nothing less than contagious.
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