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performer’s edge wiTH Tom JAckSon
Before you can exceed an audience’s expectations, you need
to know exactly what they do expect. You might be surprised
to hear what it is…
Almost everyone involved (musicians and audience alike)
thinks the reason people go to a concert is to hear music. So
of course the usual goal for musicians and singers is to play
and sing the songs perfectly.
That’s like saying a movie audience goes to a movie to
see great technical skills. Movie-goers don’t go to look at
lighting, camera angles, blocking, or the actors’ movements,
timing or delivery. They go to get pulled into the story—to
experience “moments” in the film!
In a concert, technical perfection is not the goal; the goal
is communication. Now I’m not saying, “don’t play well.”
You should nail the vocals, find great tones, play tight. But
the average person in the audience doesn’t know if you’re
playing a mixolydian scale, if the drummer is doing a triple
stroke roll, or if the singer is hitting a high C or drinking it!
Here are the real reasons an audience goes to an event:
1) To be captured and engaged. If they’re looking down
at their watches and thinking the show is too long, they
won’t be captured and engaged. They want to be present
in the moment. They don’t want to be thinking about
something else—school or work the next day, the kids at
home, where they’re going after the concert—you want
them completely with you all the way.
2) To experience moments. Your audience wants to be
touched in some way. They want to be a participant. They
don’t want to just listen to music and hear words. They want
to laugh, cry and have fun. They want to learn, fellowship,
hear great songs and great music (two different things, I
might add). People come to experience the show.
3) To be changed or transformed. People want
something to happen during the concert to move them, help
them grow, make them think… they want to be changed. Is
that happening at your shows?
The artists I work with who really want to develop their
show, run everything through this grid. They understand
that if they ask themselves, “Are we capturing and engaging
the audience, are we creating moments, are we changing
them?”—that’s what will help them exceed their audience’s
And isn’t that what we should be doing?
Tom Jackson, #1 Live Music Producer in the industry, helps artists develop their
show into “unique memorable moments!” A Live Music Producer does onstage
with the live show, what a record producer does in the studio. Tom’s Live Music
Methods make your live show engaging, exceeding audience’s expectations and
creating fans for life. Many successful artists have learned from Tom: Taylor Swift,
Jars of Clay, Jordin Sparks, Casting Crowns, Francesca Battistelli, Gloriana, and
other acts you admire! For more info, go to www.onstagesuccess.com.
3 reasons Your auDience
Goes to Your show
story behind the song
What artist doesn’t want to be on the radio? Of course
calling your album Music for the Radio may come off a
bit presumptuous… but that’s only if you don’t know
the story behind it. Dave and Jess Ray, a couple who
leads worship at Tallowood Baptist Church in Houston,
Texas, did in fact create their latest album just for the
radio…but a different kind. 100% of the proceeds
from their album go towards purchasing radios to give
to communities and villages in Sudan. On the radios,
people will hear the Gospel, health news, community
development information and be one step closer to
improving their well-being. But enough from me. Let
Dave and Jess tell you more.
Dave anD Jess raY’s
“muSic for THe rAdio”
Album: music for the radio
check out DaveanDJessraY.com
For more inFormation.