Mission Matters OperatiOn Beautiful: rOck What YOu GOt! Transforming the way you see yourself one post-it note at a time. By Adria Haley Clearly the writer of Proverbs not only knew much about wisdom, but also much about the heart of a woman (and a man, actually). Chapter 16, verse 24 proclaims, “Pleasant words are a honeycomb, sweet to the soul and healing to the bones.” Women especially desire to hear sweet and uplifting words, reminding them that they are perfectly and beautifully crafted. And when you live in a society that’s blasting so many negative messages, it doesn’t hurt to stumble across some unexpected reminders of truth here and there. For this reason, Caitlin Boyle launched Operation Beautiful from her blog in June of 2009. Her goal was to end negative self-talk in girls, women and men—hoping to encourage a positive body image in ourselves and in others; believing that true beauty does indeed come from the inside. The core of her message is that we are all beautiful. You are enough… just the way you are. Her mission to post anonymous notes in public places for other women to find has become an international movement. From the mirrors of public restrooms to the aisles of grocery stores, people are discovering encouraging messages—all proclaiming “You are beautiful!” in some form or fashion. Even Oprah herself has noticed this new brushfire of positive communication and healthy body image promotion. Caitlin will be featured on the Oprah Winfrey Network in January 2011. Additionally, her blog was awarded “Best Humanitarian Effort of 2009” by Foodbuzz. So when it comes to embracing beauty and shouting it to the mountaintops, who better to be that mouthpiece than the band Superchick? This five-member InPop Records band titled their latest and fifth rock-o- tronic sounding album Rock What You Got… a perfect partnership in carrying on the Operation Beautiful message. While their song “So Beautiful” is the perfect anthem for Caitlin’s beauty movement. 32 CCM