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With tom Jackson
Everyone wants more gigs. But how do you make that
There is a slow, but very lasting way to do it. The
strategy is to exceed your audience’s expectations.
Two things will happen every time you exceed their
expectations: 1) they’ll ask you back and 2) they’ll tell
someone else about you. I’ve worked one-on-one with a
multitude of artists, and the ones that grasp this concept
are the ones that stay around!
Unfortunately, in the music industry artists are told
that the major thing is the record. Now, the recording
is important. But what’s important about it is that it’s a
promotional tool. In most cases…
Every once in awhile, someone sells a stupid amount of
recordings (and I’ve worked with those artists, too). They’ll
sell 2, 3, 4, 5 million records, and then it goes beyond just
But for almost everyone, where their music happens,
where their message happens, where their money comes
from, and where their fulfillment happens, is ON THE
STAGE! That’s why I believe that All Roads Lead to the
I ask people all the time if they’d like to make a living
with their music—a full time living. I’ve been blessed to
speak to thousands and thousands of artists over the
years, and probably 95% of them would love to bring their
music and message, and make enough money to do it full
time and quit their day job.
The place where that happens for an artist is live! And
for most of those artists, their music is not the problem.
Their message is not the problem. Their fulfillment is not
The problem is the money. They just don’t make enough
money to continue on in a full-time capacity.
But I believe if you exceed the expectations of your
audience, it’s a slow but long-lasting build where you’ll
be asked to come back over and over. You’ll be told about
other gigs, and recommended for other gigs.
Exceed their expectations—it’s the way you can start to
build your music into a full time thing.
Tom Jackson, #1 Live Music Producer in the industry,
helps artists develop their show into “unique memorable
moments!” A Live Music Producer does onstage with the live
show, what a record producer does in the studio. Tom’s Live
Music Methods make your live show engaging, exceeding
audience’s expectations and creating fans for life. Many
successful artists have learned from Tom: Taylor Swift, Jars
of Clay, Jordin Sparks, Casting Crowns, Francesca Battistelli,
Gloriana and other acts you admire! For more info, go to