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Exploring trEnds in thE christian music industry By matt conner
What’s a girl to do when she’s consistently pursued
and made to feel wanted? In the case of new Reunion
Records recording artist Kerrie Roberts, the result was her
signature on the dotted line.
The story of Reunion’s latest female vocalist is a simple
tale of persistence, especially by Jason McArthur, Vice
President of A&R for Provident Label Group. As Roberts
explains, “I would always run into him if I played a show in
Nashville. Then I was in New York last year and he would be
somewhere that I was playing. He was just so consistent, so
that’s what I was drawn to.”
McArthur kept at it, because of “one word” as he puts it.
“Talent. Unbelievable, unmistakable, extraordinary talent.
And a unique spirit,” says McArthur. With that level of belief,
Roberts set out to make the label’s trust in her seem like
the right move.
“I think they knew they were getting an artist who could
deliver live and have a lot to say as a writer,” says Roberts.
Leading things off for her debut self-titled LP is “No
Matter What,” an overview track that displays what Kerrie
Roberts is all about as a person and an album. It also
doesn’t hurt to have producer Dan Muckala (The Afters,
Brandon Heath) behind the wheel. Then again, Roberts says
she has other favorites.
“I think what is great about the single is that it does a
good job displaying the overall theme of the record, which
is purpose throughout the pain. For me, the songs that are
my favorite are the ones that are more left-of-center, and it
will probably always be that way.”
When asked about her vision for starting her career
out right and how she wants to approach this newfound
endeavor, Roberts speaks assuredly of what she’s up
against. It’s a blessing and responsibility together, which
she’s quick to identify.
“This is definitely a two-edged sword,” says Roberts.
“Anyone who is a creative person with music or visual arts
has a need to express and that’s how I am. I can’t not write.
I have to write. I’ve been putting together songs since high
school and I’ve always been very passionate about it.
“But it’s not just self-expression,” she continues. “It’s
also thinking about what people need to hear and what
could possibly touch someone’s heart. Specifically, Roberts
believes people will be able to relate to the emotional
and spiritual themes found within her debut and with an
impressive response at radio to the first single, it seems
“With this record, I want people to be able to identify
with it, to listen to it and know they’re not alone,” says
Roberts. “I also hope that it encourages them and that
they can feel hope in that. I know that’s how music affects
me is when I hear it, I know that someone understands me
and that I’m not alone. That’s the emotional impact that
I’m hoping to have.”
That level of impact takes a lot of work, however, and
it’s something a rookie artist like Roberts isn’t quite
used to. There are endless interviews, lots of time on the
road and a schedule that can be unpredictable. So when
a recent Twitter feed read “feel like myself again,” we
asked her to explain.
“The last month has been radio interview month. It’s a lot
of travel, which I love. I love meeting new people and the
whole thing can be amazing. But you are saying the same
thing again and again. It’s not a creative season at all, so
it’s a real challenge to feel fresh. So it was really nice to feel
creative again. It was nice to have that exercise again rather
than just talking about being creative. I’m doing what
makes me feel like me, which is staying up late creating at
night while everyone else is asleep.”
Click here for CCM’s exclusive
one-on-one interview with Kerrie.