Michael Blanton, President of BE Music & Entertainment, answers your questions about the independent music industry!

Question: “After I record my EP…what is the next step? Friends, family, and church members are excited to buy it…but what if I’d like to go farther? Where do I “shop” it to?”

Step 1: Build your Facebook Page as an artist. Don’t have a Facebook Page? Then create one right now! Post some music there so your friends, family, and church members can start passing it around. Do you have any B-roll songs or bonus tracks from recording your EP? Offer one or two of these as a free download for a limited time as well. You can do this right on Facebook, with applications such as RootMusic-BandPage and ReverbNation. Lastly, make sure your EP or at least a song or two are on iTunes. You want your music to be as accessible as possible.

Step 2: Let the opportunities come to you. Always keep pushing to meet new people in the industry and continually network yourself, because that’s what this business is all about. Play live shows to promote your music and new EP, and make people really notice you. Give them something to talk about. When you can generate that buzz factor, you’d be surprised how far your career can go.

Have a question about the music industry? We want to hear from you! Each month, Christian music industry leader Michael Blanton will be answering your questions about the music industry, being an independent artist, how to enhance your career, and everything in between. To submit your questions, visit the CCM Indie blog at http://ccmindie.wordpress.com/ and fill out the fields provided.


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About The Author

Jill Kreinbrink

Jill Kreinbrink has worked in the music industry for three years in Nashville, Indianapolis, London and currently Los Angeles, where she lends her efforts in entertainment marketing at Tourdesign Creative. She also assists with editing promotional materials and brand imaging for her friends at Rabbit Hole Creative. Her experiences and passions extend across the realms of live entertainment, artist management and music publishing. Hailing from small town Warsaw, Indiana, Jill is a proud alum of Belmont University, where she studied Music Business and Marketing and received a degree in Business Administration. A forever fan of Chicago sports teams, she always supports the Bears on game days. In her free time, Jill enjoys playing banjo (very badly), learning to surf (even more badly), longboard skating and blogging about music and popular culture.