Contributors / Benita Bellamy

Benita Bellamy

Benita Bellamy
Benita Bellamy is a Marketing and Public Relations executive who has emerged to the forefront of the music industry.  She is the founder and President of The Bellamy Group which in its first three years of establishment has been named a top 10 Independent Marketing and Promotions company by The Gospel Industry Roundup, nominated for a 2011 Rhythm of Gospel Awards - Marketing and Radio Promotions of the Year, and named a GMWA/GAG Radio Promotions Person of the Year.  Benita develops marketing, publicity and branding campaigns for Christian and Gospel artists as well as for public personalities, ministries and small businesses.

Benita spent 5 years with EMI Christian Music Group/EMI Gospel as Marketing Manager working with Stellar and Grammy Award winning artists Smokie Norful, CeCe Winans and The Blind Boys of Alabama, Donald Lawrence and the Tri-City Singers, Bishop T.D. Jakes and the Potter’s House Choir, Aaron Neville, Darwin Hobbs, and many others.

With a stint as Label Manager for Sanctuary Records Groups’ Reggae and Catalog division, Benita managed projects for legendary reggae artists Steel Pulse, Luciano and the late Gregory Isaacs.

From 2005-2007, Benita was recruited to develop the National Promotions Department for Light Records and was eventually elevated to Vice President of Marketing leading the new radio and retail promotions team with emphasis on team structure, integrity and dedication to music ministry.  Light Records roster included:  Shirley Caesar, Youthful Praise, RiZen, Evelyn Turrentine-Agee, Bishop Paul Morton, Zie’l, Coko and Judith Christie-McAllister.

Benita is a member of The Recording Academy, The Gospel Music Association, The Stellar Awards Gospel Music Academy, is on the Board of Directors for Gospel Effects Production and Ministry – Charleston, SC and Board of Directors for the St. Louis Gospel Announcers Guild. 
October 28, 2011
So you have determined you need and are ready for a national PR campaign and you’ve just hired a publicist. Now what? There are basic elements, tasks and procedures you and your publicist will engage in, but in order to get the most out of your campaign, there are a few details you should know...
August 2, 2011
As an indie artist you must be strategic and wise in assembling the team that will work with you in music and in ministry. A publicist can and should be a vital part of your team, but you must first consider a few things. What do you have to promote and publicize?
July 1, 2011
(JULY 2011) Public Relations (PR) is a vital element in marketing your music. Effective PR communicates the message of your music and ministry, builds a positive public image of you and your overall brand, generates visibility for you in the marketplace and continually cultivates media...
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