The world of Christian hip-hop is one
in which few females tread. V. Rose is
out to change that. The urban hip-hop
songstress blew away critics and fans with
her self-titled debut in 2011, which she followed
with 2013’s The Electro-Pop Deluxe. This
is set to be her year though, as her dynamic
album, Forever After, bears the fingerprints of
her mentor and executive-producer, FLAME,
as well as collaborations with the likes of
Shonlock, KJ-52 and Da’ T.R.U.T.H. CCM caught
up with the singer-songwriter to get her take
on her sound, her message and what forever
looks like to her.
CCM: What is your goal? Your sound is
decidedly not typical CCM-fare. Who are you
trying to reach?
My goal is to make great, quality pop
music with a Christ-centered message that my
peers will love dancing and singing along to.
CCM: Where are you from? Has music always
been a part of your life?
I’m from Sacramento, California. I
started singing in the church choir when I
was 4 years old. My mom sang and played the
guitar and piano, so naturally I was inspired to follow in her footsteps with singing, as well
as becoming a songwriter and musician.
CCM: Tell us more about the themes on the
I based the record on Revelation
21, which talks about the beautiful things
God has in store for us. The chapter talks
about Heaven and eternity with God and how
there will be no more tears, death and crying
because He is making everything new. We will
all spend eternity somewhere; and what we
do in this life does count for something, so
don’t throw it away believing the “YOLO” lies.
Everybody lives twice.
My hope is that this record will cause
people to see their lives in relation to
eternity, to stop and think about the things
they say and do, and ultimately realize
the realness of Christ and His return. It
is important for me to communicate this
message because I know young minds
are easily persuaded by things that look
harmless but are actually very dangerous.
If I can be any kind of light or role model to
combat the attractive—but damaging—
messages being shoved in people’s faces,
then I will.
CCM: What are your favorite songs from
My favorite songs right now are
“Am I Trending” and “No Better U.” On “Am
I Trending,” I address some of the issues we
face today, like being obsessed with social
media and what people think about us.
People say things about you that get in your
head and can either make you feel great or
make you hate yourself. It’s so easy to get
caught up in what other people think of you.
‘’How many likes do I have on my Instagram?
If I get more than this person I must be
better.” These are the kinds of thoughts that
no doubt easily corrupt our minds. I wanted
to call attention to it in this song to show
how silly it is when you say out loud what
you are thinking. It’s so important to keep
each other accountable. Through the song,
I want to challenge listeners to put nothing
“No Better U” is one of my favorite songs
from the record, and it comes straight from
my heart. I’m transparent about my everyday
life and share my feelings about the pressure
I can sometimes feel to want to be someone
else. I feel like hiding out underneath my
hoodie some days; I feel horrible about
how I look and insecure about everything.
Sometimes we get so wrapped up in what we
wish we looked like because we see someone
else we think is perfect. I know the feeling,
trust me. But that’s when we have to stop
and remember that we are not average; we
are fearfully and wonderfully made. It was a
beautiful realization for me to understand
that no one in the entire world could be
better at being me than I could. No one can
be a better you!
CCM: You’ve worked with some incredible
artists throughout your career and
particularly on this album. What did your
collaborators bring to the process?
FLAME, Da’ T.R.U.T.H., Shonlock and
KJ-52 each brought something fun and new to the album. FLAME’s lyrics always challenge
you to be better; Da’ T.R.U.T.H. is featured on
a worship song, which complements his style
very well; Shonlock’s voice completely takes
hold and makes you stop and listen; and
KJ-52 knows exactly what to do with a party
song, so he really gets my music! Overall
these artists helped make the album diverse
in sound; plus it always helps to have people
standing behind you when you are standing
up for something. Reinforcement!
CCM: FLAME served as executive producer on
the record, but it seems that his influence
has extended even beyond the music.
What do you feel you’ve gained since
working with him?
FLAME and his wife, Crystal, have
been tremendous mentors in both my life
and music. From day one I knew they were
going to be my new family. I am very careful
who I trust, and I knew instantly they were
people I could trust and learn from — people
I can ask any question. They are so gracious
about everything; there’s never a moment
when I feel like I have let them down, and
even if I have, they walk in love.
I would say I’ve grown light-years in the
stage arena, learning from FLAME about how
to engage your audience and how pointing
people to Jesus is the ultimate goal of it all.
However, I know most of all I have grown
spiritually from this mentorship. I’ve been
faced with questions I’ve never thought
about, things I never
knew; and, because
of it, my relationship
with God has become
stronger than ever.
I’m really grateful to
know such wonderful
KEEP UP WITH V. ROSE AT TWITTER.COM/VROSEMUSIC