March 3, 2014
Faith Driven Consumer — the group behind the recent IStandWithPhil.com movement which played a leading role in Phil Robertson’s return to Duck Dynasty — is tracking the commercial viability of major Hollywood films courting faith audiences this year. During 2014, the Year of the Bible Movie, studios are targeting 46 million Faith Driven Consumers who spend $1.75 trillion annually.
Over the weekend, the Twentieth Century film SON OF GOD exceeded opening weekend expectations, coming in a strong second place with $26.5 million in gross box office sales.
Faith Driven Consumer Founder Chris Stone, a Certified Brand Strategist, has issued the following statement:
“The impressive opening weekend result for SON OF GOD is further proof that Hollywood can produce entertainment options that appeal to Faith Driven Consumers. Faith Driven Consumer reviewed SON OF GOD, and rated it a 4.5 out of 5 stars in terms of its faith compatibility and resonance with this audience.
“Because this film centers on a subject matter that is precious to people of faith, we will continue to encourage our community to see it in theaters, invite their friends and family, and broadly engage with the culture on who Jesus is. Because core biblical truth is reflected in SON OF GOD, we believe that the film will deliver commercial success to Twentieth Century Fox.
“We extend our thanks to the many that are creating increasingly faith compatible entertainment content, and look forward to fostering a mutually beneficial relationship between Hollywood and Faith Driven Consumers.
“Faith Driven Consumer is building a bridge between the two encouraging more quality entertainment options for the 46 million Faith Driven Consumers in America – a group that spends $1.75 trillion annually and is hungry for entertainment options that resonate with them."
Faith Driven Consumer’s Faith-friendly Film Reviews are based on five core criteria: Overall Faith and/or Biblical Relevance; Faith-compatible Depiction of Characters and Character Relationships; Faith-compatible Depiction of Situations, Family Viewing Suitability; and Entertainment Value. Faith Driven Consumer will review a host of films this year to measure their faith compatibility and determine the level of resonance and value to a consumer community of 46 million people – 15 percent of the U.S. population – who spend $1.75 trillion annually.